The Right-Wing Albertans Behind B.C. Election Ads

West Coast Proud’s unmasked activities show the need for advertiser transparency, say experts.

16 Oct 2024 • 7 min read

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An illustration featuring a picture of an arrow in a target against the backdrop of an opened hand.

An online group called West Coast Proud has spent tens of thousands on advertisements about B.C.'s upcoming election. (Shutterstock)

Zak Vescera

Zak is a Vancouver-based reporter focusing on white-collar crime in British Columbia. He previously reported for The Tyee and The Saskatoon StarPhoenix.

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