Skip to main content
Subscribe nowSave 25%.
Investigative Journalism Foundation
Business

The rise of the finfluencer: Explosion of financial advice on social media comes with big risks for young Canadians

Alberta case highlights how beginner investors can be influenced by online figures with financial interests

Angela Amato, Local Journalism Initiative ReporterBethany Lindsay, Local Journalism Initiative ReporterZak Vescera
Angela Amato, Local Journalism Initiative Reporter, Bethany Lindsay, Local Journalism Initiative Reporter, Zak Vescera

19 Feb 2025 • 7 min read

Copied to clipboard!
'Finfluencer' Jay Floreani is shown offering financial tips in a collage of screenshots.
James Floreani attracted a big audience offering financial advice through his Jayconomics social media accounts. Now he faces possible penalties by the Alberta Securities Commission. (Jayconomics/Illustration by the Investigative Journalism Foundation)

Angela Amato, Local Journalism Initiative Reporter
Angela Amato, Local Journalism Initiative Reporter

Angela Amato is a Métis reporter based in Edmonton. Prior to joining the IJF, she worked as a general assignment reporter at the Regina Leader-Post and with the Canadian Press.

Democracy needs you.

Subscribe today to support independent Canadian journalism.

Subscribe now

Dig Deeper

Our databases turn public records into public power. Dig in to find the real story on lobbying, donations, contracts, access to information releases and more.

Search

Related Articles

More on Business