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Investigative Journalism Foundation
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The rise of the finfluencer: Explosion of financial advice on social media comes with big risks for young Canadians

Alberta case highlights how beginner investors can be influenced by online figures with financial interests

Angela Amato, Local Journalism Initiative ReporterBethany LindsayZak Vescera
Angela Amato, Local Journalism Initiative Reporter, Bethany Lindsay, Zak Vescera

19 Feb 2025 • 7 min read

'Finfluencer' Jay Floreani is shown offering financial tips in a collage of screenshots.
James Floreani attracted a big audience offering financial advice through his Jayconomics social media accounts. Now he faces possible penalties by the Alberta Securities Commission. (Jayconomics/Illustration by the Investigative Journalism Foundation)

Angela Amato, Local Journalism Initiative Reporter
Angela Amato, Local Journalism Initiative Reporter

Angela Amato is a Métis reporter based in Edmonton. Prior to joining the IJF, she worked as a general assignment reporter at the Regina Leader-Post and with the Canadian Press.

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