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Canadian PR firm polished Rwanda's image as the country's government was accused of backing violent militia

Crestview Strategy quietly scrubbed details of its Kigali operations from its website after Canada suspended export permits for weapons, cancelled government-to-government business with Rwanda

Carly Penrose
Carly Penrose

28 Jul 2025 • 8 min read

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President Paul Kagame is seated at a microphone in front of a Rwandan flag
Rwanda's President Paul Kagame gives a press conference at Kigali Convention Centre on Jan. 9. A high-profile Canadian strategic communications firm has been working closely with Kagame's state agencies to spread positive messages about Rwanda. (AP Photo/Yuhi Augustin)

Carly Penrose
Carly Penrose

Carly is a Toronto-based journalist. She holds a master of journalism from Toronto Metropolitan University. Her work has appeared in the National Post, This Magazine and The Canadian Press.

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